That started in 1880 with Gold Medal flour. To this day Gold Medal remains the No. 1 selling branded flour in the United States. General Mills has a distinguished portfolio of leading brands, including: Cheerios Betty Crocker Pillsbury Green Giant Nature Valley Old El Paso Häagen-Dazs We're headquartered in Minneapolis, Minnesota, USA, and generate nearly $17 billion in annual sales. About 60 percent of our sales come from U.S. Retail products. The rest of our sales result from products in more than 100 markets worldwide. We are responsible We put people first. Respect for human rights is core to our commitment to conduct business in an ethical manner. A healthy planet is also critical to our business. We continue to make progress toward our commitment to sustainably source 100 percent of our 10 priority ingredients by 2020 - representing more than 50 percent of our annual raw material purchases.