To identify customer types to be served to determine the market segment and to ensure the appropriate brand portfolio available in all outlets to achieve sales volume per brand and market share targets. Responsible in performing merchandising activities in all outlets by ensuring the outlet understanding of refrigeration units, display placing, POP sign, and other POS material. To determine sales promotion activities on outlets and special events need by the outlets To provide outlets target with appropriate calculation to ensure proper contract for selected outlets. Responsible to implement and to monitor marketing in region or area initiated sales activity and promotion in outlet level. Ensuring the implementation of suggested wholesale or retail price by conducting price campaign, placing price strips and other approaches. Assist the process of credit granting and collection to the outlets. Responsible in coaching and / or counseling the sub distributor sales persons in their sales activity, stock monitoring, customer service, etc. Responsible to build and maintain customer good will and relations by communicate and implement all relevant company policies affecting to the trade, attends and provides customer requirement and service within reasonable bounds. Responsible to submit and prepare all kind of requested report to the management on time (daily, weekly, quarterly, semester, and annually) and other special report requested.

Jakarta Utara