PT. Prudential Life Assurance adalah anak perusahaan Prudential plc, grup jasa keuangan internasional terkemuka dari Inggris yang memiliki lebih dari £ 309 miliar (Rp 4,198 triliun) aset kelolaan (per 30 Juni 2010). Dengan menggabungkan pengalaman global Prudential dalam asuransi jiwa selama lebih dari 160 tahun dengan pengetahuan tentang kebiasaan dan bisnis lokal, Prudential Indonesia berkomitmen untuk mengembangkan bisnisnya di Indonesia. Sejak meluncurkan produk unit-linked (asuransi jiwa gabungan pertama dengan investasi) pada tahun 1999, Prudential Indonesia telah menjadi pemimpin pasar produk khusus ini di Indonesia. Prudential Indonesia juga menawarkan berbagai produk dan layanan yang dirancang agar sesuai dan mengakomodasi kebutuhan para pelanggannya.

Our Mission: "To be the best Retail Financial Services company in Indonesia, exceeding our stakeholders’ expectations with service excellence, quality products, committed people and good financial returns" Four Pillars of the Mission As an integral part of the Mission, PT Prudential Life Assurance has four pillars, which is the basic foundation of company’s establishment and growth, which distinguishes it from other companies. Here are the Four Pillars: Passion for excellence To provide the best and improve the ability to get the best results as well. Learning organization Provide opportunities to everyone in the company to gain knowledge, skills and personal development through various training. To work as a family Working hand in hand as one big family treat each other respectfully and lovingly to create an atmosphere of tolerance. Integrity and fair deal to all stakeholders Commitment to always have integrity in every case, provide the best services to our customers, appreciate every person fairly on the basis of business added-value, to communicate clearly and provide a good income to every person (without discrimination). Our Core Values Innovate and create opportunities - We pursue new initiatives and challenge ourselves to create opportunities. Demonstrate care and understanding - We understand and care about the needs and expectations of our employees, customers, agents, partners and shareholders. Collaborate - We encourage openness, mutual trust and teamwork throughout the organization. Deliver excellence - We fulfill our promises and deliver on a clear set of expectations, maintaining our integrity at all times. Our Credo "Only by listening can we truly understand what people need and only by understanding what people need are we able to deliver the right products and services."