Programme Planning To support the Head of Marketing & Communications in the development of big, small and always-on Marketing programmes in Hong Kong Contribute to the development of integrated and online marketing strategies designed to generate brand awareness, store and online traffic, customer engagement and prospective customers’ data acquisition in Hong Kong To lead the strategy and development of the right media mix across owned, earned and bought for each programme to maximise media dollars to reach the targeted audiences above and below the line To ensure all messages, mechanics and calls to action for each programme are accurate and delivers the set objectives To share marketing plans and initiatives with the wider Lane Crawford teams to ensure product, service and message synchronisation across communication and commercial channels is achieved To share learnings and valuable insights about programme and best in market practices with the team Programme Delivery and Management Manage the calendar of Hong Kong activities to ensure full alignment with the connected calendar which reflects all marketing activities across product and service, online and offline in Hong Kong Work with Planning and Insights team to formulate traffic, engagement, customer acquisition and sales targets for each programme and across each Hong Kong location and online Manage the Hong Kong marketing budgets, ensuring activities achieve set targets and are delivered within budget Track, measure and report on performance of the various marketing programmes providing valuable feedback and actionable insights to other key areas of the business Collaborate with the various customer-facing teams such as online retail, store and customer care teams to deliver an enhanced connected customer experience Partnership Management Work with Head of Marketing and Communications to develop a Hong Kong wide partnership strategy to increase the reach of a wider and relevant audience, enhance customer acquisition opportunities and deliver value to all parties involved Further build and develop the network of key partners in Hong Kong Plan and deliver all partnership activities in Hong Kong, always ensuring full adherence to brand guidelines Talent Leadership and Development To fully engage and live by the Lane Crawford Vision, Passion, Learning, Collaboration (PLC) Values, and deliver our Customer Service Promise at all times To build collaborative working relationships with your colleagues to ensure the achievement of the Company Business Plan, your department and individual objectives To reinforce LC Heritage, Brand DNA and culture - through storytelling and sharing successes at every opportunity To personally demonstrate the LC Leadership Code Behaviours and use these as a tool to coach and develop team members and colleagues To fully participate in the PDP process, developing knowledge and understanding of your team member strengths and development opportunities using PDP Tools To take appropriate corrective action (in consultation with Head of Marketing & Communications) with employees who do not achieve required standards of performance and behaviour To build a personal connection with each team member, taking time to understand them individuals and identify ways to motivate, retain and engage them

Hong Kong