Support development of big, smaller and always-on Marketing programmes in Hong Kong in partnership with Strategic Marketing Contribute to the development of integrated and omni-channel marketing strategies designed to generate brand awareness, store and online traffic, customer engagement and prospective customers’ data acquisition in Hong Kong Manage the Hong Kong marketing budgets ensuring activities achieve set targets and are delivered within budget Track, measure and report on performance of the various marketing programmes providing valuable feedback and actionable insights to other key areas of the business Further build and develop the network of key partners in Hong Kong Support the delivery of all events in Hong Kong always ensuring full adherence to brand guidelines Share marketing plans and initiatives with the wider Lane Crawford teams to ensure product, service and message synchronisation across communication and commercial channels is achieved Produce and share valuable insights about Hong Kong to the rest of the marketing teams and the wider business Collaborate with the various customer-facing teams such as online retail, store and customer care teams to deliver an enhanced connected customer experience To develop and execute all programs within the approved framework and within authorized budget To analyze and evaluate the results for all marketing activities, prepare reports and required on time including proposals, post mortems, CRM analyzing and various other requests appropriate for each program

Hong Kong