Started by Brian 'Sing Ding' and Doug 'Claw' Warbrick in the coastal Australian town of Torquay in the late 1960's, Rip Curl was innitially a vehicle for the perfect lifestyle - a never ending search by two mates for the perfect waves, adventure and fun that inevitably follows. Rip Curl was the standard by which other surf brands were measured. The company was created by surfers and the products were made by the people who wanted to use them. Rip Curl was a company built by surfers for surfers. Today, there is still only one Rip Curl. Rip Curl's vision is to be regarded in all that we do as the world's ultimate surfing company. We endeavour to make the best products, run the best events, support the best athletes, deliver the best service, communicate the best brand message and have the best crew of people. Our mission is to continue developing a brand image that truly reflects our Brand Values; and the attitudes and aspirations of those people on The Search, so that we strive towards our Vision. Rip Curl applies its Brand Values across everything it does and wants to achieve. These values encapsulate the spirit and belief system of Rip Curl - past, present and future. There is no brand in the world quite like Rip Curl. Nor will there ever be. Rip Curl was built by surfers and continue to evolve thanks to young and energetic crew of people who believe in our Mission and Vision. Our crew will continue to evolve and shape the future of the world's ultimate surfing company.

RIP CURL is more than a brand or a company. It links people from all corners of the world with others who share the same passions. It also introduces you to a family - a crew - that you'll be a part of for the rest of your life Born at Bells Beach in Australia we are today a global company that is present on every continent. Part of the surfing industry's "big three", Rip Curl is also considered one of the world's top 10 sport brands, a connector of youth and boardsport cultures, carrying with it a fantastic vision and great values. We created The Search concept, which explains the feeling and way of life we had back when we first started this adventure. Every surfer, every windsurfer, every skater, every skier, every snowboarder and every human lives his own Search, and understands the meaning and power of it. We also want to make the best products for this lifesytle. Our crew works hard every day to achieve this and our champion athletes are waving the flag all over the world. We hope you'll join us in the future to write a page or two of our story