FITSON was established in 1984 by Mr. Chan Ching, the Managing Director of Fitson. Fitson specialises in designing and manufacturing high quality products for well-established international baby brands in Europe, United States, Japan and Asia. As the company expanded within the region, Fitson moved its manufacturing plants to Johor Bahru, Malaysia in 1994. Over the years, Fitson developed its capabilities in Original Equipment Manufacturer (OEM) and Original Design Manufacturer (ODM) and upgraded to Original Brand manufacturing (OBM). In 2015, Fitson created its own brand-Hegen, as one of Singapore’s top 10 fastest growing companies, with the mission of always enhancing the breastfeeding journey for both mother and baby. Fitson has built a strong track record in manufacturing various high-quality mother and baby care products using top-grade raw materials. Fitson is reputed for being an innovative baby product designer. It provides a one-stop solution with full scope of services which encompasses the initial stages of design conceptualisation, tool design & fabrication, product innovation, manufacturing to complete packaging and delivery.