RICHWELL PHILIPPINES, INC. RICHWELL PHILS. INC. (RPI) is the leading distributor, manufacturer, and licensor of branded children’s products in the Philippines. RPI holds the dominant position across different segments: infant needs, fashion, play products, and footwear. Our licensing capabilities and experience are extensive; our business partnerships stable and profitable. Our Love for the Global Child fuels our passion. RPI is the leading distributor and retail destination for global children’s brands in the country. We are committed to attract and bring excellent brands and concepts that will help provide for the needs of the global child. With a fervent entrepreneurial spirit, we bring these brands closer, more accessible, and affordable to the Filipino family through our heritage and expertise. We trace our beginnings in 1979 with modest capital, a dream, and plenty of passion. We anticipated the need to market in a potentially huge niche in the children’s fashion, novelty and basic needs segment. The company then started with the distribution of Mattel products, Barbie and Hot Wheels, in 1982 and other international brand like Safety 1st. In 1986, it became the exclusive distributor of Pigeon Baby products.

Our company is a leanding and trusted brand in Japan and contineously expanded here in the Philippines. 60 Years in the market and its contineously growing up.