Hardware has been in the business of developing and selling women and men’s fashion since 1992. This is expressed in many luxurious yet affordable collections each year. Originally a family business, the company is based in Jakarta. Designing, purchasing of materials, pattern cutting and production planning all take place at the company’s head office in Jakarta. Our collections are then produced in close corporation with our manufacturers and quality controllers in many place in Indonesia. Hardware has established itself as a brand in Indonesia, with 26 stores around Indonesia. Over the past few years, the organization has been working hard to profile itself all over Indonesia, and is achieving a strong growth in turnover, in part thanks to the optimization marketing sales and production. The brand has also had many national successes in various country sides over the past few years. The aim of conquering the national market has started to be realized, with brand presence in bandung, solo, Surabaya, and more places in Indonesia, with the opening of several sales points. A passion for fashion, courage and imagination are important ingredients in the brand’s policy. A well thought-out strategy and input from all involved make this label a success.

Corporate Culture Corporate culture is the beliefs, values, initiatives, attitudes and behavior commonly shared by members of a corporate. Corporate culture is not intangible and abstract, but reveals substantially the company’s goals, image and mottos. Operation manuals, rules and regulation, and guides for staff’s behavior can most directly demonstrate this. When staff follow the company’s operation mode, values and work requirements, there will be unity, team spirit and consistency of decision and work outcomes. As a matter of fact, a first-class corporate defends on first-class institution, which depends on first-class corporate culture. Business Priciples We have led the fashion revolution by developing new fashion products in Indonesia. Presently, we are distributing various type of high quality fabrics produced in Indonesia which habe capacities comprising 50.000 ton. Through our technical know-how professional staff, we aim to lead Indonesia fashion business.