Marketing Strategy and Implementation: Develop, implement, and evaluate comprehensive marketing plans and roadmaps for both existing and new products. Craft innovative marketing strategies aligned with company guidelines and relevant legislation to achieve sales and marketing objectives. Manage the product and marketing mix elements to optimize sales and profitability. Client Relationship Management: Cultivate meaningful relationships with existing clients, ensuring their satisfaction and retention. Create compelling business proposals and contracts to maximize revenue from our customer base. Market Insights and Competitor Analysis: Conduct field visits alongside Sales Representatives and Area Sales Managers to gather feedback on ongoing campaigns and market dynamics. Monitor competitor products and marketing activities, maintaining up-to-date competitor profiles. Develop counterstrategies in alignment with our marketing plan. Healthcare Collaboration: Collaborate with the Head of National Services for Nephrology and other stakeholders in the public segment. Establish and enhance safety and treatment standards in dialysis services. Build a pipeline of Key Opinion Leaders focused on dialysis business and Nephrology disciplines. Evidence-Based Approach: Develop local health economics models and leverage clinical studies to support industry standards and drive market conversion.

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