Marketing Director

(CEO / GM / Director / Senior Manager)
Delivery Hero Food Hong Kong Limited
Block 2, 23&24/F Times Square 1 Matheson Street Causeway Bay Hong Kong
Hong Kong - Hong Kong -
Lamar Sekarang       Simpan Pekerjaan

DESKRIPSI PEKERJAAN

Growth Tactics & Planning Leading foodpanda Hong Kong’s marketing strategies, initiatives and growth metrics for all foodpanda verticals to drive MAU, order growth and profitability Define and articulate a clear growth strategy aligned with business goals, focusing on both short-term and long-term objectives Identify growth opportunities and utilize performance-based channels, including but not limited to incentives tactics, CRM, subscriptions, loyalty programs Stay up-to-date and evaluate all changes and performances impacting demand growth and unit economics, to promptly manoeuvre our strategies Marketing & Brand Management Drive and optimize the local promotional campaign and incentive spending to achieve business growth. Spearhead seasonal and annual 360 marketing campaigns in driving the brand being the top-of-mind food technology app in the Hong Kong market Continuously develop and grow brand love, ensuring consistency across all marketing channels and customer touchpoints Team Management & Cross-functional Alignment Build, mentor, and manage a high-performing growth and marketing team, fostering a collaborative and creative culture to challenge the status quo Work cross-functionally with Commercials, Operations, Strategy and Planning, and Finance teams to drive continuous improvement Work closely with the regional marketing team to develop and execute the country strategy
REQUIREMENT

Bachelor's degree in Marketing/Business or any related field. Strong entrepreneurial mindset that is willing to build things from the ground up Seasoned marketer with over 10 years of experience managing marketing, branding & market growth, preferably in the e-commerce and/or FMCG industry. Experience in stakeholder management and working across a matrix structure, seeking collaboration. Inspiring leader with a proven track record of managing and building marketing/growth teams. Strong analytical and problem-solving skills. Passion for working with numbers. Proficiency in an analytical toolkit (SQL, Python, R) is a plus. Creative and organised team player with a good sense of the market A sociable character with a collaborative and positive attitude towards new challenges Passionate about the foodpanda brand, able to demonstrate metrics driven with a deep understanding of our branding. Product marketing expertise in the web technology sector and the ability to contribute at strategic, operational, and tactical levels would be an advantage. Experience in managing P&L responsibilities in a fast-paced e-commerce environment would be an advantage. Excellent communication and interpersonal skills with proficiency in both English and Cantonese Fun! We work hard, so we can play harder

DETAIL LOWONGAN
  • Umur -
  • Min GPA -
  • Min. Qualification S1/D4
  • Min Experience CEO / GM / Director / Senior Manager

LOKASI KERJA

Address

Hong Kong

GAMBARAN PERUSAHAAN

-

https://www.foodpanda.hk/

Komputer/TI

0

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FOTO PERUSAHAAN

Lokasi Perusahaan Block 2, 23&24/F Times Square 1 Matheson Street Causeway Bay Hong Kong