Craft and execute comprehensive marketing strategies grounded in in-depth insights into the market landscape, competitive environment, treatment protocols, and patient needs. Coordinate with internal stakeholders—such as sales, medical affairs, regulatory, and market access—to effectively implement brand strategies and action plans. Assess and prioritize resource allocation to ensure efficient and impactful investment of promotional efforts. Guide the entire lifecycle of the product, from concept development through commercial launch and post-launch optimization. Gather and analyze industry trends, customer behavior, and competitor movements to inform strategic decisions. Lead product introduction strategies and ensure alignment across functions to support successful market entry and ongoing growth. Act as a bridge between marketing, sales, R&D, supply chain, and external partners to align goals and drive outcomes. Ensure all activities align with both local and global compliance and regulatory standards. Evaluate product performance against KPIs and adapt strategies as needed to meet business objectives. Proactively identify potential obstacles and develop mitigation plans throughout product development and commercialization. Provide relevant product knowledge and training support to sales representatives and other customer-facing teams. Oversee vendor relationships and ensure effective collaboration with external service providers and partners.

Taipei