1. Strategic Planning Translate national brand strategy into localized execution plans tailored to each responsible area to achieve sales, market share, and profitability goals. Conduct regional market analysis to identify local trends, customer insights, and unmet medical needs. Develop and execute regional marketing campaigns, promotional activities, and tactical plans in close collaboration with Medical Affairs, Sales, and other cross-functional teams. 2. Brand Management Ensure all regional promotional activities and materials comply with brand identity, regulatory standards (BPOM), and company policies (including IPMG). Maintain consistent brand messaging across all communication channels, including HCP engagement, digital media, and institutional promotions. Monitor brand performance and competitor activities within the assigned area and provide actionable recommendations. 3. Team Leadership & CSO Oversight Lead and manage third-party CSO teams to ensure aligned execution of regional marketing and sales strategies. Supervise weekly CSO field force activities, set clear objectives, and track KPI performance by district. Provide field coaching, performance feedback, and capability-building support to CSO personnel. Ensure CSO teams execute in accordance with ethical standards and national strategies. 4. Stakeholder Engagement Build and maintain strong relationships with Key Opinion Leaders (KOLs), hospital decision-makers, pharmacists, and regulatory authorities within the assigned area. Represent Daewoong in regional professional meetings, scientific events, and conferences. Actively collaborate with distributors, hospital listing stakeholders, and key accounts to support product inclusion and accessibility. Address customer concerns and ensure high service satisfaction across all touchpoints. 5. Sales Monitoring & Performance Management Monitor CSO sales performance, identify area-specific issues, and initiate timely corrective actions to meet sales targets. Analyze regional sales data, market trends, and competitor intelligence for business review and forecasting. Track implementation progress of regional marketing campaigns and optimize tactical activities. 6. Operational Coordination Coordinate with logistics and supply chain teams to ensure product availability across hospitals and pharmacies in the assigned territory. Plan and monitor field activities, events, and promotional programs specific to each area's market dynamics. Collaborate with the national marketing team for budget allocation, material approval, and territory-level needs. 7. Reporting & Compliance Prepare and submit regular sales forecasts, territory performance reports, and strategic insights to the Head of Marketing and senior leadership. Ensure full compliance with regulatory guidelines, company SOPs, and industry code of ethics. Keep documentation of all promotional and scientific activities for audit and compliance review.

Surabaya