A. Supporting, Developing & Executing Sales Strategies Develop sales plans, budgets and forecasts Monitor and report on sales performance against targets, making adjustments as necessary Develop and implement a comprehensive sales strategy aligned with overall business goals Analyse market trends, customer needs and competitive landscape to inform strategy Identify opportunities for market expansion and growth Develop strategies for entering new markets or segments Works with sales leader to ensure understanding of sales strategy and effective implementation of this strategy for the segment Collaborate with other departments, including marketing, product development and customer support, to align sales efforts with overall business strategies Utilize data and analytics to access sales performance, identify trends and make data-driven decisions Implement improvements based on insight gained from sales analytics Provide input to product development based on customer feedback and market trends B. Managing Sales Activities Monitors all day-to-day activities of direct reports Set clear performance expectations and goals for the team Assist the sales team in closing key deals and managing complex sales transactions Lead high-level sales presentations and negotiations C. Analyzing and Reporting on Sales and Financial Data Analyzes market information and implements strategy to achieve sales goals and strategy Manage the sales budget, ensuring cost effective strategies Monitor and control expenses related to the sales function D. Ensuring Exceptional Customer Service Collaborate with the sales team to understand client needs and ensure customer satisfaction Empowers employees to provide excellent customer service Observe service behaviors of employees and provide feedback to individuals E. Building Successful Relationships Develop and manage relationships with key stakeholders, both internal and external Works collaboratively with off-property sales channels to ensure the property needs are being achieved and the sales efforts are complementary, not duplicative Generate new business and close deals by cold calling, on-site visits and sales tours, and community networking F. Leadership Lead and mentor the sales team, providing guidance, support and training Foster a collaborative, results-driven, and innovative work environment

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