Online Trading Identify selling opportunities for WW, LSA, MW, MSA, JWL and H&L across categories, brands and departments and develop online and in-store trade pushes in collaboration with the regional Sales & Service and PR & Marketing Teams Work with Commercial Team to continually look for replenishment opportunities and to achieve optimal allocation and availability of stock across touchpoints Work with regional Sales & Service and PR & Marketing Teams to collect customer feedback and develop actionable insights to improve performance in the China Region across stores and online Analyse seasonal performance to identify key opportunities for growth, as well as risk areas, and feedback to CBO and Commercial Teams lanecrawford.com Day to Day Activities Oversee day-to-day online product merchandising activities with focus on brand and category merchandising, ensuring merchandise assortments are presented correctly across digital platforms (ie strike a balance between brand and commerce) Oversee day-to-day trading activities, including product launches, deliveries and stock management Monitor margins and markdown strategies providing seasonal and in-season suggestions to Commercial Team based on actual performance Review online trade on a daily/weekly basis, recommend and implement changes to drive traffic, improve conversion and ultimately achieve sales targets Review execution of content plan as well as static content sections and request changes to respective teams as needed Work with key support functions such as warehouse and finance to ensure there is a smooth and reliable operation, especially ahead and during peak trading periods Represent LaneCrawford.com in all regional internal meetings to ensure all brand activities are correctly represented online across digital platforms Online Marketing Develop plans and tactics for the main online marketing channels includes, but are not limited to: paid search, affiliates network, content seeding and all digital advertising Engage and work closely with external media agencies to continually understand the media market offerings, where we can reach our target audiences and how to maximise our media dollars Ensure performance marketing channels are in full alignment with the connected calendar which reflects all marketing activities across product and service, online and offline in China Manage the performance marketing budget ensuring activities achieve set targets and are delivered within budget Analyze and evaluate the results for the performance marketing as well as other digital channels and prepare reports as required on time including proposals, post mortem and various other requests appropriate for each program Evaluate campaign effectiveness to improve the performance and provide valuable feedback and actionable insights to other key areas of the business Drive Online Retail Development Assist in the development of online business strategy in collaboration with Head of Online Retail Identify innovative online retail development ideas based on internally developed insight or from externally inspired research to continually enhance the online customer proposition and drive profitable growth Work closely with the Online Retail Team to develop ideas into initiatives and then implement them Support ongoing online retail development initiatives such as product extensions, website enhancements, introduction of new functionality, O2O integration, etc Continually monitor luxury fashion developments to identify and communicate market gaps and opportunities as well as changes in the competitive landscape

Hong Kong