Oversee branding, marketing, business development, eCommerce, distribution channels, and business performance teams to ensure the achievement of preset annual KPIs, including the registration numbers, eCommerce sales and B2B annual sales targets of the platform Drive the overall business direction, business model, marketing, and partnership strategy and present business pitches and reports to internal and external C-level executives Lead the digital marketing and eCommerce team to drive overall branding, digital marketing and promotion strategy, new customer acquisition, customer engagement, digital channel optimization, eCommerce portfolio, and sales channel management Lead the strategic partnership and business development team to initiate winning partnerships with external partners including service providors and product vendors, government, and NGO partners to achieve long-term business growth Negotiate business partnerships, deals, and contract management Lead the business performance team to perform regular business reporting, customer insights and analytics, and database marketing to achieve business results Collaborate closely with internal departments such as product development, IT, legal, compliance, marketing communications, customer service, sales channels, and other marketing teams to ensure excellence in user experience (UX), user interface (UI) on the App and eCommerce platforms, overall user journey / customer journey, operational efficiency, and compliance with relevant regulations and guidelines Monitor the performance gap of the set KPIs and take appropriate marketing and business plans proactively and responsively Stayup-to-date with market intelligence and new Tech trends and identify new business potential proactively and responsively Ensure overall services and projects are well-scoped and executed to achieve business results while managing and coaching a sizable team

Hong Kong